"Is advertising worth saving? Yes, if we can learn to look at advertising not as a means for filling so much space and time but as a technique for solving problems.” -Howard Luck Gossage
In terms of advertising and politics, the first rule many recognize is that the "masses are asses". That aside, I have spent more than 50 years in the trade of crafting and delivering messages to audiences on behalf of capitalism. First rule for me, was that there had to be the kernel of truth in the message and that it should not lead the reader to draw a false conclusion. The second rule is that the audience will find the truth they are looking for in the message and that the veracity of that truth is theirs. My late friend, Curtis used to say that he was "bullshit proof". We should all be so endowed. I agree with Howard Luck Gossage.
Thank you for your informed perspective, Roger. I always enjoy it! Your second rule reminds me of how we used to say in the aughts, "the customer owns the brand, not the other way around."
In terms of advertising and politics, the first rule many recognize is that the "masses are asses". That aside, I have spent more than 50 years in the trade of crafting and delivering messages to audiences on behalf of capitalism. First rule for me, was that there had to be the kernel of truth in the message and that it should not lead the reader to draw a false conclusion. The second rule is that the audience will find the truth they are looking for in the message and that the veracity of that truth is theirs. My late friend, Curtis used to say that he was "bullshit proof". We should all be so endowed. I agree with Howard Luck Gossage.
Thank you for your informed perspective, Roger. I always enjoy it! Your second rule reminds me of how we used to say in the aughts, "the customer owns the brand, not the other way around."
I had a different ending for the haiku. The original closing line was, "Now, no one is free."