Finely Tuned Recommendation Engines Spark Joy and Generate New Opportunities

"Tourists don't know where they've been, travelers don't know where they're going." -Paul Theroux

Right now, we are most fortunate to have three sets of friends with newly acquired homes south of the border. All of the homes are for rent when our friends are back in the USA. If you’re ever looking for a getaway to coastal Mexico, Belize, or Jamaica, just ask and I will recommend our friends’ places and make a personal introduction, as well.

I love to help my friends in this way and some of my friends, family members, and colleagues also enjoy helping me and others in this way. Recommend me and I will recommend you. Back scratchin’, for the win!

The reality is companies like mine run on recommendations from peers. Yet, a professional network has its boundaries and its limits. That’s why new ideas and glimmering incentives must be dreamed up from time to time and applied to the situation. Here’s what I am ready to do when you recommend me…I will gladly pay you ten percent of the initial contract. For instance, if you are able to bring in $150K in new business via your recommendation, you get $15K right off the top.

If this is something you want to pursue, let’s find a time to chat on Zoom. The clearer I can make our offerings understood, and our process (plus, why and how we are different), the easier it will be to interest others in it.

Purple Hays on Tap

When we moved to Texas a little more than three years ago, we arrived with an idea for the wine business. We called it Liquid Texas at the time and imagined it as an over-szied wine bar that featured only TX wines. The idea was eventually shelved but now it’s back in a new form.

Purple Hays is a packaged goods play and a nod to Hays County, Texas where local wineries, distilleries, and breweries all flourish. Our new goal is to work with an existing winemaker who will help us make and package a red blend and a white blend made from the best Texas-grown fruit.

We will create the brand and get it in glasses. Speak up if you’d like to help make this dream a reality.

McConaughey’s Open Book

Matthew McConaughey wrote a book, and it is good.

Catching greenlights is about skill: intent, context, consideration, endurance, anticipation, resilience, speed, and discipline. We can catch more greenlights by simply identifying where the red lights are in our life, and then change course to hit fewer of them. We can also earn greenlights, engineer and design for them. We can create more and schedule them in our future—a path of least resistance—through force of will, hard work, and the choices we make. We can be responsible for greenlights.

Ad Banners Are Back

Bonehook is now running new ad banners on TexasCEO and

Today, as before, it takes money to make money.

When you have a service or product to promote, it’s not going to happen because you land on a cool domain name or because you write and post new articles to your website each week. To spark interest and generate word of mouth at scale—the best form of advertising in the world—you first must pay to play.


  1. The cost of living in Dallas/Fort Worth is 21.2% below the large U.S. metro average.

  2. I like this new term from Rishad Tobaccowala’s newsletter, The Future Does Not Fit in the Containers of the Past: “Change Botox"—little injections of temporary surface embellishments to distract from real change.

  3. Conjure patience and make a plan. Most exit strategies take an average of 10 years, with some taking much longer.

  4. Texas law enforcement officers are not impressed with the legislature’s embrace of ‘permitless carry’.

  5. McDonald’s is partnering with the White House to promote vaccination information on its coffee cups.

Let’s Work!

To connect with people in today’s marketplace, you want to cast a spell. My company will help you do just that.

Thanks for being here now.